At the same time, something unexpected is happening with color choices. Gray, black, and white still dominate, but cracks are showing. White sales are down nearly 10 percent, while red and orange continue to fade. The standout winner for 2025 is green. Sales of green cars jumped an impressive 37.6 percent, surpassing 8,000 units, helped by bold launch colors and a growing association with electric, sustainable, and modern design.
The takeaway is clear. The old rule—don’t buy color if you care about resale value—no longer holds. A sea of anonymous gray has made distinctive shades more desirable, not less. With inventory piling up and demand softening, 2026 is shaping up as a buyer’s year. Choose boldly, negotiate firmly, and don’t hesitate to make a low offer on that green car that’s been quietly waiting in the corner for months.
