A fast Google search will let you know how major this aesthetic movement has become, with Gen Z exploring coquette vibes the most. On TikTok, #coquetteaesthetic has more than five billion views. Similarly, Pinterest searches for “bow outfit” have increased by a whopping 190% as of January 2024. It’s set to be one of the year’s biggest trends, not just with Gen Z but with millennials. Bows are having a moment, and we’re here for it!
Lana Del Rey surprisingly found herself at the center of the coquette movement when TikTokers used her song “Let The Light In” as a sound effect in videos where social media users put bows on random things, from ice cubes to rabbits. One hysterical TikToker @kennarwoodhilarious even put bows on and in her giant tub of Aquaphor, which earned her more than 12.6 million views.
Young and stylish celebrities like Sydney Sweeney, Zendaya, and Lily-Rose Depp have also been catching onto the trend and flooring us with their coquette looks on the red carpet.
Now, this aesthetic isn’t completely new. Feminine style has always been around. But with the rise of Gen Z aesthetics like quiet luxury, cottagecore, and soft girl aesthetic, it’s recently resurged in popularity.
