Dogs are very emotional animals, and can be offended (or pretend) on a level with a person. Just look at these offended dogs, what a range of emotions they can give out!
Most people are accustomed to the fact that an SUV is primarily a car that can overcome any obstacles that may be encountered on the way: whether it be dirt, stones, holes or dense foliage. However, the news of SUVs declare themselves quite boldly: it is better not to compete with them!