
Hoda Kotb: Embracing the Vulnerable
When Hoda Kotb went makeup-free on The Today Show alongside Kathie Lee Gifford, she called it “the real deal.” She admitted it made her feel self-conscious—and in doing so, made countless viewers feel a little more seen and accepted in their own skin.
Josina Anderson: Off-Duty Glow
ESPN’s Josina Anderson gave followers a peek at her pre-glam routine, sharing a no-makeup selfie and proudly tagging it with #natural and #nofilter. With or without makeup, her presence is powerful.
Dana Perino: Barefaced with Her Pup
Dana Perino, known for her sharp political insight, occasionally lets her followers into her day-to-day life—including makeup-free moments with her dog. It’s in these quiet snapshots that her warmth and relatability really shine through.
Erin Andrews: Naturally Composed
Erin Andrews has spent years reporting from sidelines and sound stages. While she usually keeps it natural even in glam mode, she also embraces days without a single product. Her Instagram is full of candid, feel-good moments—with or without makeup.
Meredith Vieira: Humor First
Meredith Vieira didn’t just show up bare-faced—she showed up with humor. Holding a sign that read “Today was a total waste of make-up,” she brought a smile to our faces and reminded us that beauty routines are optional, not required.