The most unpredictable interconnected things

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Vikings and advertising

When the Scandinavian navigator opened a settlement in Greenland, he called it «Green Land». Without suspecting it, at that moment Eric Ryzhiy applied one of the most effective marketing tricks: “the right name is the first step to success”. The thing is that the name of this area runs counter to the white ice and cold that is inherent in Greenland. Having given the earth such a name, Eric managed to attract dozens of ships with settlers and populate the area with people.

7 Reasons not to Drink Bottled Water Again

Water in a plastic bottle - it is certainly very convenient. But is it so safe as it might seem at first glance? The price of such a convenience is quite high: from environmental damage to health problems. It is time to consider whether a bottle of water is worth the terrible consequences that it may entail ...

17 Frozen Reservoirs That Look Like Fine Art

Every year, when the temperature drops below zero, most rivers, ponds, lakes and even some oceans are covered with a thick layer of impenetrable ice, forming on their surface either snow patterns or masterpieces of fine art. Such beauty cannot be described in words, so we have prepared for you this selection of 17 photos so that you can fully enjoy these icy views and anticipate the coming frosts ...

How Different Animals See the World

Everyone probably has long known that animals see this world differently from humans. Some may even know what exactly is changing in the visual perception of a snake, cow or turtle. But sometimes knowing in words is sometimes not enough, so we offer you to see everything with your own eyes!