The most unpredictable interconnected things

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Vikings and advertising

When the Scandinavian navigator opened a settlement in Greenland, he called it «Green Land». Without suspecting it, at that moment Eric Ryzhiy applied one of the most effective marketing tricks: “the right name is the first step to success”. The thing is that the name of this area runs counter to the white ice and cold that is inherent in Greenland. Having given the earth such a name, Eric managed to attract dozens of ships with settlers and populate the area with people.

Top Coolest Dance Clubs in the World

Night clubs are places with a special energy that you should plunge into at least once in your life. We present a list of the most chic dance clubs from around the world, which everyone would surely like to visit.

17 Frozen Reservoirs That Look Like Fine Art

Every year, when the temperature drops below zero, most rivers, ponds, lakes and even some oceans are covered with a thick layer of impenetrable ice, forming on their surface either snow patterns or masterpieces of fine art. Such beauty cannot be described in words, so we have prepared for you this selection of 17 photos so that you can fully enjoy these icy views and anticipate the coming frosts ...